Whether you’re preparing for your next customer meeting, reflecting on a sales call, or fine-tuning your approach, Bliro Analytics is your intelligent companion for continuous improvement.
Bliro Analytics empowers you to extract more value from your meetings than ever before. From coaching and feedback to playbook monitoring and sales qualification — our analytics tools help you dig deeper and uncover actionable insights that elevate performance across your team.
A Guide to Using Analytics for members
To see your conversation analytics, head over to the "Analytics" tab on the Bliro Platform. This is only available if your organization has set up the analytics feature. In this article we describe our default template and it functions. This may vary from what your organisation has chosen for you.
At the top, you can see your AI Coach analysis, which tells you what you did well and what could be improved next time. Next to it is the preparation guide for your next meeting. Here you will see what to talk about and do in the next meeting with your customer. It's a great way to kick off your meeting preparation in minutes, and when combined with the next-step analysis, it will put you ahead of the game.
Further down, you will find the Playbook Monitoring feature, which is especially helpful for any conversation. The Playbook Monitoring is divided into three parts: Playbook, Order, and Deviation.
Under the Playbook section, you will find:
Create Rapport: This assesses your relationship with the customer based on factors like your greeting and how you valued their time. It can tell you if the tone was more formal and straightforward or warm and collaborative.
Trigger Pain: This shows what trigger pains were identified, giving you a base to assess the customer's needs.
Ship Impact: This module provides insights on how the impact of your solution was communicated.
Close: This section assesses the probability of the deal closing by tracking for example whether a follow-up appointment has been scheduled.
The Order section assesses if the order of the playbook has been followed, which shows if the conversation has been clear and concise.
In the Deviation part you will see if the conversation drifted away from the main topic, meaning that other topics were also dominantly discussed, which could have a negative impact on the deal probability.
Important for sales meetings is the SPICED qualification analysis, which will perform a deeper analysis of these key points: Situation, Pain, Impact, Critical Event, and Decision.
Further down is a follow-up mail section where you will immediately find a drafted follow-up email. You can also edit the mail directly.
As a tip, if you want to write an email for a different purpose related to that conversation, just use the "Ask Bliro" function on the right, and it will draft any kind of email you need. More information here.
There is also an analytics feature that especially focuses on Objection and Sales Handling. Additionally, all relevant questions and answers are formatted in a Q&A format, which will allow you to oversee all relevant questions easily.
We Want Your Feedback!
What do you want to have featured next in analytics templates? We are more than happy to receive feedback of any kind from you! Please do not hesitate to get in touch at [email protected].