Whether you’re preparing for your next customer meeting, reflecting on a sales call, or fine-tuning your approach, Bliro Analytics is your intelligent companion for continuous improvement.
Bliro Analytics empowers you to extract more value from your meetings than ever before. From coaching and feedback to playbook monitoring and sales qualification - our analytics tools help you dig deeper and uncover actionable insights that elevate performance across your team.
A Guide to Using Analytics for members
To see your conversation analytics, head over to the "Analytics" tab on the Bliro Platform inside of a call (if your Organisation has approved to use this feature).
The following sections are available - depending on what your admins has set up for you:
Discovery Questions asked and Customer Answers
This section provides an overview of the discovery questions asked by the salesperson and the corresponding answers given by the customer.
Customer Questions asked and Sales Answers
This section analyzes the questions asked by the customer and the answers the salesperson provided in response.
Customer Objections and Sales Handling
This section analyzes the objections raised by the customer and shows how the sales team handled them.
AI Sales Coach
This section provides direct feedback to the seller separated into what the seller did well and what needs to be improved.
MEDDIC, BANT and SPICED Qualification
This section analyzes whether a customer has been properly qualified according to established sales methodologies. The goal is to ensure the sales representative has gathered the critical information needed to determine if a prospect is a good fit.
Output Format: The analysis is presented in a Qualification Tile. Each criterion of the chosen framework (MEDDIC, BANT, or SPICED) is color-coded to show its status:
🟢 Green: The criterion has been directly qualified.
🟡 Yellow: The criterion has been indirectly qualified; there were hints, but clarification is still needed.
🔴 Red: The criterion has not been qualified at all.
Frameworks:
MEDDIC
Metrics: Did the rep ask about measurable ROI?
Economic Buyer: Was the decision-maker identified?
Decision Criteria: What is the customer evaluating?
Decision Process: How will the customer decide?
Identify Pain: Was a real business pain uncovered?
Champion: Is there an internal advocate?
BANT:
Budget: Was the customer's budget discussed?
Authority: Is the person a decision-maker?
Need: Was a clear need established?
Timeline: Is there a stated timeline for purchase?
SPICED:
Situation: What is the customer's current context?
Pain: What specific problems were identified?
Impact: What is the business impact of the pain?
Critical Event: What deadline or event creates urgency?
Decision: Who decides and how?
Customer Pain Point Analysis
This section identifies the current problems and challenges that customers are facing.
Customer Feedback Analysis
This section captures the feedback that the customer shared about your company or its offerings.
Value Proposition Clarity
This section assesses how effectively the sales representative communicated the product's value to the prospect.
Objection Handling Preparedness Analysis
This section evaluates the sales rep's ability to manage and respond to objections raised by the customer.
Next Step Set Analysis
This section checks if a next step has been set properly by the sales rep.
Decision Maker Involved Analysis
This sections confirms if the representative verified whether the person on the call is a decision-maker or if they identified who else needs to be part of the decision process.
If you want to use analytics get in touch with your admin to unlock these sections for your analytics. Besides our standard sections, your organisation admin has the possibility to prompt company specific analytic sections.
We Want Your Feedback!
What do you want to have featured next in analytics templates? We are more than happy to receive feedback of any kind from you! Please do not hesitate to get in touch at [email protected].